Sprite
Social Media
Brand Ambition
Become the lifestyle brand that teens engage with and covet. Our strategy is to leverage music, key AA youth passion points, and tech innovation to accelerate teen incidence and reclaim our voice/emotional connection with teens. Specifically, we aim to re-establish the brand voice/POV to drive incidence (Immediate Consumption, FSOP) among AA teens 13-19 and recruit broader set of teens to the franchise.
Client
Sprite
Created
2013-14
Role
Art Direction
Designer
Photographer
Selection of designs posted on Sprite social media accounts.
